Parkin
Dubai’s parking ecosystem is complex, spanning individual motorists, fines, subscriptions, permits, and business fleet management. The challenge was to simplify this multi-layered system into one intuitive, scalable platform, while ensuring accessibility, compliance, and ease of use for both residents and businesses.
1. Translated strategic business goals into clear, accessible journeys for motorists, families, and businesses.
2. Directed a team of designers, managing parallel workstreams across mobile, web, and wearables.
3. Established a unified design system and component libraries across all platforms.
4.Introduced new business ideas such as digitizing fine refund requests to be on the website and app.
5. Collaborated with devs, BAs, stakeholders, and QA to prototype and validate complex features.
1. Exceeded 500,000 app downloads within months of launch making Parkin the primary parking app in the city.
2. Estimated increase in successful parking transactions: +12%. with a record timing of 16.8 secs for task completion. Source → Q1 2025 Presentation P4
3.Time-on-app increased by ~15–20%, as users explored permits, fines, and family dashboards beyond basic pay-for-parking.
