Dubai Parks
Dubai Parks & Resorts' website and their digital experience wasn’t living up to the magic of their destination. With millions of visitors exploring Motiongate, Legoland, and the world’s highest observation wheel, every click mattered.
But the old website was holding them back: clunky booking flows, high bounce rates, and a mobile experience that didn’t match modern travelers’ expectations.
Transformed initial wireframes into high-fidelity screens for diverse parks within the destination.
Ensured meticulous adherence to each park's branding colors and guidelines throughout the design process.
Designed the website to have same user experience across multiple channels by creating both desktop and responsive mobile versions for optimal user experience to bring the tally of the design screens to 200+ screens designed.
Managed stakeholder feedback effectively, facilitating open communication and incorporating valuable input into the design process.
Aligned closely with developers to ensure seamless integration of design requirements, maintaining a balance between creative vision and technical feasibility.
1. Website Conversion Rate Increase From 1.5% to 2.2% (a ~47% increase)
2. Monthly Conversions increased 3,500 extra bookings/month
3. Revenue Impact with an Annualized uplift: ~AED 11.5M ($3.1M)
4. Bounce Rate Reduction from ~55% to 40% due to better page structure, visuals & mobile UX
5. Time on Site / Pages per Session Increased by ~20–30%
This transformation even caught media attention: → Dubai Parks & Resorts launches new enhanced website for seamless guest experience
